Builders Depot Direct (Atlanta GA Dec-06 2009) No Frills Marketing; Builders Depot Direct is obsessed about removing all costs from the supply chain to the consumer – but without compromising on Quality and Price.  There was once a sign in an office that read ‘Quality, Price, Service’ pick any two.

It is a simple sign and not particularly new but the concept has huge marketing implications.  Think about it in more detail, let us for a moment imagine Builders Depot Direct wanted to be the best at all three (when I refer to service I mean a room of people on the end of a phone – awaiting any call – not freight or shipment service, there we are first class as all EBay and Amazon ratings testify to ‘Fast Shipping’ and other positive comments.

The 3 concepts:

Quality, Price and Service.  These are the three main concepts of creating business success, you achieve or become the best in your industry of 'Quality' 'Price' and 'Service'  you become the market leader (there is more, but this is a simple view).  In a growing and strong economy there is no problem or issue for corporations to invest heavily in all three of these areas, there is sufficient demand for products and with simple economic principles of supply and demand you can then charge high prices to cover your costs.

However as we are all aware these are not times of a growing and strong economy, businesses cannot operate investing in all three areas.  You can get the best quality and price, but have to give up something of service (or service and price but give up quality) – Builders Depot has chosen to ask our serious customers the 20-25% that wish to buy to email us your quantity, product and zip code and within hours you get a detailed freight quote.  If you are happy with the quote payment is made, the product ships and you receive FedEx or PRO# tracking.

At Builders Depot Direct decided to also aim their sites on the highest quality, because of the nature of stone and it everlasting quality, the product itself is a testimonial for years to come.

So we have focused on Price and Quality and that is our strategy the ‘Highest Quality Price at the lowest possible cost’.

We remove all excessive marketing; pictures taken with $49.50 digital camera, boxes are just plain brown, no Pay-Per-Click advertising, penthouse offices, etc, etc.  Just prices and product quality that cannot be matched or beat, you order a low cost sample which is encouraged and you can be assured of the quality and that the product you get is second to none.

All we ask to keep this strategy going is pass on our name and website address be a referral – that is how we will grow and keep prices low.