Deals, Deals and More Deals - True Value is Online

Everywhere you shop these days for whatever there are deals, they come in a variety of guises but basically they are trying to catch your attention and encourage you to spend your hard earned cash.

Two of the most popular are,

• Buy One Get One Free (BOGOF)
• Everyday low pricing

How do these differ and what are the objectives from Manufacturers, Retailers and do they give the customer value for money.

Buy One Get One Free. This pricing mechanism is usually driven by the Manufacturer and is usually caused by plant and equipment being underutilized. The Manufacturer will discuss with the retailer a Buy one Get One Free promotion which usually gets a prime slot on the end shelf and lasts until the volume agreed is sold or in some cases a fixed period. Manufacturers usually build significant levels of stock in advance of these promotions as the uplifts in sales can be significant. The retailer will demand significant promotion support from the Manufacturer to cover any loss of profit from an agreed number which the retailer might have earned had the product been sold at the full price. The consumer usually makes a saving from a BOGOF compared to other price mechanisms but of course does end up with two of something when in most cases only one was required. BOGOF,s work best for treats like cakes , biscuits as these have a double impact on the consumer the product is not healthy eating but it was a good deal so the consumer feels better .

Everyday Low Pricing. This pricing mechanism is usually driven by the retailer and is normally connected to one retailer competing with others in trying to demonstrate they offer the best prices when it comes to the big once a week shop. Retailers will use a variety of methods from own brand, special retailer packs to branded promotions. Manufacturers are expected to support these initiatives, for those that don’t they may find their products de-listed or reduced in shelf space.

So what do the consumers make of all this. Most consumers shop at the same store most weeks usually the one that is the nearest to home and take advantage of whatever deals are on offer. However when it comes to the bigger ticket items most consumers shop around and go online for research, search out the best deals, comparing price and quality.

This is increasingly the case with Bathroom remodeling and in particular with Carrara Marble Mosaics, Carrara Basketweave, Carrara Hexagon, Carrara Octagon and Carrara 3x6" Subway Tiles an ever increasing popular choice for remodeling. Builders Depot Direct can provide exactly the same product that you might buy from a brick and mortar retailer at over half the price.

At Builders Depot Direct we do not sell cheap products but the cost-effective running of our business guarantees that such a variety, quality and price scheme cannot be matched in any store or online retailer.

The internet is the future it is not difficult and it works. Builders Depot Direct is Providing customers the highest quality products at the lowest possible price, Value without Compromise.

These price advantages and comparable product quality or in some cases even better quality are showing that consumers are spending more and more each year in online purchases and are showing with their wallets just how comfortable they are in shopping on the internet. 875 million consumers worldwide have made purchases on the web, up 40% from 627 million two years ago, according to the Nielsen Global Online Survey.

"The Internet is no longer a niche technology-it is mass media and an utterly integrated part of modern life," says Builders Depot Direct spokesperson. "As our lives become more fractured and cluttered, it isn't surprising that consumers turn to the unrivalled convenience of the Internet when it comes to researching and buying products.